He soon found the perfect person: Kirk Weddle.

Now that he had a concept, Fisher needed to find a photographer to execute it. It all kind of came together organically you know, it was like one step led to another step that led to another.вЂќ The thing with the whole processВ вЂ¦ Kurt didnвЂ™t come with like a grand plan or a message he wanted to get across. I donвЂ™t remember who said dollar bill but everyone was like вЂThatвЂ™s pretty good,вЂ™ and thatвЂ™s what it ended up being. We went to lunch and we were like вЂHow about a burrito?вЂ™ вЂOh thereвЂ™s a dog, what about a dog?вЂ™В вЂ¦ it just went on for hours. Another was a CD or something to kind of symbolise music. One idea was a piece of meat, like a big raw steak. We spent the afternoon sitting around thinking of all the funny things we could put on the fishhook. So Kurt came up with the idea of adding a fishhook to make it more menacing. вЂњWe thought вЂOk, weвЂ™ve gotta make it more than just a baby underwaterвЂ™. But he realised the image needed something else. I couldnвЂ™t find any really good pictures and they were all way too graphic to use.вЂќДЄfter ruling out the childbirth idea, Fisher started exploring other options featuring babies underwater. But it was just likeВ вЂ¦ thereвЂ™s no way we can make an album cover out of this. Back then before the Internet you would have to go down to the local bookstore and go through child birthing books and try to find photos. вЂњKurt wanted a baby being born underwater. But once I got the advance cassette copy I was blown away.вЂќДЄfter meeting with the band, Fisher learned that Kurt Cobain already had a vision for the cover. Nobody at the label had any idea it was gonna be that big. I was excited when I heard that Geffen was going to sign Nirvana, so I went and asked if I could work on it. вЂњI was hired as a designer out of art school and I worked my way up to an art director position. But before NevermindвЂ™s release, Nirvana were an unknown band and Fisher was an equally unknown graduate working at Geffen. The cover now features in the Museum of Modern ArtвЂ™s collection and is regarded as a design classic. Part of NevermindвЂ™s success was almost certainly due to its incredible cover, created by Robert Fisher. The record went on to sell over 30 million copies and is widely considered to be one of the greatest albums of all time. It brought alternative rock to the mainstream and almost overnight made Nirvana the biggest band in the world. When it was released in 1991, NirvanaвЂ™s Nevermind sent shockwaves through the music world.

Album cover